Parveen YadavDirector, Consumer Marketing and Mobile Solutions
Parveen Yadav joined Coca-Cola in 2013 as the Group Manager for Mobile solutions. He was promoted to Senior Platform Architect for Mobile in 2014, which included setting up Mobile CoE and Continuous integration practice for Emerging technologies group in BIG NA IT. Some of his major accomplishments include setting up state of the art Mobile Development Factory and infuse DevOps culture in mobile practice. Parveen’s passion for making quality products led him to build many Mobile Software development kits which are being used across mobile apps. Which help in reduce development cost and increase the quality of the mobile apps such as Mileage Tracker and Merchandising. Currently, he is leading mobile app development for CCNA group and launched flagship consumer-focused app Coca-Cola USA.
Parveen has a degree in Electronics and Telecommunication from India specializing in Digital Signal Processing and Electronics. He has spent over 18 years in B2C, B2E, and B2B, working for several large corporations, including Motorola, Sony Ericsson, and T-Mobile. He is a bit of a language geek, with affections including but not limited to C, C++. Java. He is also the designer and developer of mobile applications. His primary focus on end-to-end Mobile software development and delivery of large-scale enterprise applications. Parveen has been part of the Mobile platforms since 2000 and has led work on Fly Delta mobile app and SyncML, Push To Talk initiatives. In free time, Parveen would like to tinker with emerging technologies such as Google Glass, Wearables, and iBeacons.